- Client
- Alberta Forest Products Association — Work Wild
- Sector
- Forestry & Education
- Year
- 2026
- Role
- Web strategy
- UX/UI design
- web development
- forestry career finder system
- education resource platform
Alberta Forest Products Association — Work Wild
Forestry, reframed for the next generation
a career of purpose and adventure
Alberta's forests are central to the province's identity and future. With climate change and shifting workforce needs, the challenge was clear: how do we inspire the next generation of foresters and environmental stewards?
The Alberta Forest Products Association launched Work Wild, a campaign to reintroduce forestry as a career of purpose, adventure, and impact. They needed more than a campaign identity — they needed a digital hub where students, teachers, and job seekers could explore opportunities, access resources, and connect with the bigger story of sustainable forestry.
Our approach
As the web partner, we led digital strategy, creative direction, and development. We defined site architecture and user flows for students, teachers, and career seekers; translated the campaign's visual identity into an engaging, digital-first experience; built a responsive site optimized for youth while remaining intuitive and accessible; developed an interactive Career Finder tool connecting users with real forestry career paths; and streamlined teaching materials into an accessible resource hub for educators.
“The goal was to turn a career path into a destination — the site had to feel like somewhere worth going.”
Alberta's forests are central to the province's identity and future — the digital hub had to make that future feel like a place worth joining.
The solution
The new platform brings Work Wild's vision to life online. An interactive Career Finder makes exploration a fun, engaging journey. A centralized education hub gives teachers and students easy access to resources. A digital design system amplifies the campaign's brand and connects directly with youth audiences — empowering the next generation to explore their place in the wild, embrace stewardship of Alberta's forests, and discover careers that matter.
The impact
- Next gen
- Alberta foresters inspired
- 1
- centralized education hub
- Interactive
- career pathway system
Credits
- Agency
- Saints Design
- Deliverables
- Web strategyUX/UI designWeb developmentForestry career finder systemEducation resource platform
- Year
- 2026